FanShot

The Newcastle fanbase aren't like his customers at Sports Direct stores, who could take their...

The Newcastle fanbase aren't like his customers at Sports Direct stores, who could take their custom elsewhere. Fans are more like drug addicts, coming back in huge numbers regardless of the cost, or quality, of the product. Mike Ashley is a monopoly dealer of the drug that is Newcastle United, as a result he can do as he pleases.

http://bleacherreport.com/articles/838656-newcastle-united-mike-ashleys-business-plan-and-the-futility-of-fan-action

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