It is 7th Hell for Newcastle United as the Magpies went down to their seventh consecutive league defeat, 3-2, Saturday at St. James Park.
It is the first time since 1977 for that to happen.
Many Newcastle fans were not even born yet. The ones that were alive probably never expected in a million years to go through a losing run like that again.
This time it was Swansea happy to deliver more misery on Tyneside despite Newcastle grabbing a 1-0 the lead on a 20th minute goal from Ayoze Perez and a late salvage goal from Siem De Jong.
Those were sandwiched around three Swansea City goals as Newcastle's worries deepen and the threat of being pulled into the relegation muck is now a very real possibility.
Swansea scored off a corner kick just before halftime from Nelson Oliveira who got away from his marker on and powered in a header down off the turf that left Newcastle goalkeeper Tim Krul no chance.
The comeback was complete by Swansea in the early minutes of the second half on a goal from Gylfi Sigurdsson with Swansea staying on the front foot from that point. It was 3-1 in the 71st minute after more bad defending allowed Jack Cork to slot home at the back post.
Siem De Jong came on to bring a little joy to Tyneside. It was his first action since the second week of the season and he delivered a glimmer of hope late with his first goal but Newcastle could not find a third and went down again.
It also marked the second consecutive season for Newcastle to grab a lead only for Swansea to rally and defeat the Magpies at SJP.
What makes it all the more difficult to stomach is how Newcastle began the match. The Magpies flew out of the gate on the front foot and went at Swansea in the opening 10 minutes making it difficult for the Swans to employ their usual possession-based football.
Warning signs occurred every time Newcastle gave away a corner kick. Swansea had three free headers off set pieces and one of those finally found the mark just before the half.
But not before Newcastle grabbed the lead on a good flowing move. A 1-2 give-and-go between Emmanuel Riviere and Remy Cabella produced a footrace down the left side that Emmanuel Riviere won and was able to cross the ball into the box. It looked like it was going to be cleared by the Swansea defender, but instead it ended up being a perfect layoff pass to Perez who slotted home to give Newcastle the lead.
The Magpies nearly doubled their lead off a cross from Vernon Anita in which Riviere was able to get plenty on his header and force a diving save from Swansea keeper Lukasz Fabianski.
The Swans scored just before the break, courtesy of awful defending on a corner kick when Jonas and added a second goal early in the second half. The third was simply comical as Newcastle center back Mike Williamson played the part of a crochet wicket with his defending that allowed a simple cross through his legs to the back post for an easy tap-in goal from Jack Cork.
That turned out to be the game-winner despite the heroics of De Jong, who volleyed in off a cross from Jack Colback at the 87th minute.
Newcastle scrambled to try and get the equalizer, even sending Krul up for a corner kick late on, but couldn't grab the third goal and now will have to end this rot on the road at Leicester next week in what is now an absolute relegation 3-pointer.