Newcastle United announce partnership with SAUDIA

Fly Emirates. Qatar Airways. And now, SAUDIA.

Just mere hours after announcing a deal with Monster Energy, Newcastle United announced a new partnership with Saudi Arabia’s national airline, SAUDIA.

The first task the company will be tasked with is flying the Magpies contingent to Saudi Arabia during the World Cup break. Newcastle had already announced a warm-weather training camp earlier this season to be staged in the Saudi country and they’ll stay in Riyadh for a week next December.

Newcastle will face Saudi Pro League champions Al-Hilal on Dec. 8 while in Riyadh from Dec. 4 to Dec. 10. The Magpies will return to England in time to face Spanish side Rayo Vallecano at St James’ Park before launching the second half of their Premier League campaign—not before playing in the next round of the Carabao Cup against Bournemouth before visiting Leicester after Christmas.

When asked about this new relationship with SAUDIA, Newcastle’s Chief Commercial Officer, Peter Silverstone, said:

“Whilst Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase, we are also very focussed on growing our fan base and following in Saudi Arabia and the rest of the Middle East.

“Our ambition is to become the most supported English Premier League football team in Saudi Arabia”

“Saudi Arabia being a country whose population includes a large, young, passionate and highly engaged football community.

Here’s hoping SAUDIA hands out some fancy prices, as stated on Newcastle’s website as part of the partnership announcement with the airline.

The airline introduce the partnership’s official digital hub—saudia-newcastleunitedfc.com—enabling fans to win exciting prizes and once-in-a-lifetime experiences.

Keep an eye on that front, and away we go!